When even my mother uses YouTube, you know you have a big audience to talk to. As one of YouTube's largest agency vendors, we partnered with their multiple product areas to create and produce emails, digital comms, and videos for a global audience.

As Group Creative Director, I oversaw a multidisciplinary team of art directors, copywriters, designers, and motion specialists that spanned multiple regions around the world. Based off of an embedded agency model, we worked closely with our clients to meet their marketing needs all while being intimately familiar with their brand and its guidelines.